Elegant Curve: A Fusion of Elegance and Innovation

Alen Lo's Award-Winning Showroom Design Marries Aesthetics and Functionality

The "Elegant Curve" design is a testament to Alen Lo's innovative approach to interior design. The design's key feature is its arc belts, which extend upwards, creating a visual connection between the different spaces within the showroom. These arcs, reminiscent of flowing water, break the limitations of gravity, integrating light and titanium elements to create a harmonious blend of warmth, sensibility, technology, and rationality.

Lo's design is not just about aesthetics; it's also about functionality. The arcs serve as a bridge between the first and second floors, creating a seamless flow within the space. On one side of each arc is a light belt, and on the other, inlaid titanium, showcasing the designer's excellent technical design skills.

The second floor of the showroom combines product display with the concept of a luxurious house, introducing the brand's products into an elegant and fashionable family life setting. This approach allows consumers to visualize the products in a real-life context, enhancing their shopping experience.

Lo's design also incorporates a variety of materials and textures. The main wall, made from a collage of marble, resembles a waterfall, setting the tone for the brand's image - elegant, fashionable, and natural. The second floor features a diamond cut ceiling, metaphorically representing the luxurious texture of life, supported by the elegant arcs.

The "Elegant Curve" design faced challenges, particularly in expressing the abstract commercial brand image and integrating product display with design techniques and space concept. However, Lo successfully overcame these challenges, creating a design that not only showcases the brand's products but also enhances consumers' desire and consciousness to explore life.

Lo's innovative design approach has not gone unnoticed. In 2020, the "Elegant Curve" was awarded Silver in A' Interior Space, Retail and Exhibition Design Award. This prestigious award recognizes top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation.